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Guide

Launch and run marketing for a course or an online store

Ema, a Kailiniai hero

For this guide and its prompts we recommend:

  • Gamma lays out your approved brief and turns your notes page into the live session deck. Free plan (source)
  • Typeform collects real customer questions. Free plan · 14-day free trial (source)
  • Higgsfield makes new versions of one product image.

Offers checked 21 Oct 2026 More tools below ↓

You can now find ad angles in customer words.

One clear offer, a one-page brief, a weekly list of ad angles, a few tested creatives and a page you improve every week from real visitor behaviour.

Adam, a Kailiniai hero

What you need

Sandra, a Kailiniai hero
  • Your course or your store, with real customer reviews or questions
  • Any AI chat assistant
  • A free visitor recording or heatmap tool for your site
  • Product photos or old videos you already have
  • GammaEvery later step starts from one approved briefFree plan
  • TypeformYour ads use words customers really saidFree plan
  • HiggsfieldNew creatives without a new shoot
  • ShopifyChanges are judged by purchasesTrial

More tools below ↓

Steps

Every tip links to the public Instagram post it comes from. Posts were read on 22 Oct 2026; captions and spoken words only, no comments.

  1. Turn what comes easy to you into one clear offer, then let AI interview you

    Molly Mahoney notes that what comes easy to you can be exactly what someone else needs, and AI helps turn it into an offer. Write that skill in one sentence. Then follow Allie Miller: talk the problem through, ask the AI to interview you one question at a time, and approve a one-page brief before it acts. Check that it knows the end result, what is off-limits, when to stop and ask, and what it got wrong.

    Weak

    Write marketing for my course.

    Better

    Interview me one question at a time until you understand what I need. Then write a one-page brief and wait for my OK before doing anything.

    The prompt and the tool for this step

  2. Find ad angles in your customers' own words

    Mariah Brunner's AI agent reads reviews, Reddit threads, support tickets and competitors, then turns customers' exact words into ad angles she tests every week. Start smaller: paste 30 reviews and 20 customer questions into an AI chat assistant, ask for five angles with the quote each came from, test two a week and keep the one that brings buyers.

    Example

    From these reviews and questions, list five ad angles. For each: the exact customer quote, the problem it solves and a one-line hook. Do not invent quotes.

    The prompt and the tool for this step

  3. Make creatives from the photos and footage you already have

    Mariah Brunner also sorts old photo and video shoots by product and makes new variations with different hooks. AI Trendz uploads one product image to a video tool and picks a ready ad template; Rourke builds a brand kit from the website so new images stay on brand. Make three short versions of your best product or lesson, change only the first line, keep the one watched to the end.

    The prompt and the tool for this step

  4. For a course launch: a live session deck from your notes, and replies that wait for you

    Mar Antaya builds her live webinar deck straight from the notes page that already holds her agenda and links. She also schedules an assistant that checks her inbox twice a day, skips newsletters, summarises what each sender needs and drafts a reply in her tone, but never sends without approval. In launch week use both: one notes page for the session, drafted replies for every buyer question.

    Example

    Every weekday at 8 AM and 4 PM, check my inbox for new messages that need a reply. Ignore newsletters, promotions, receipts and automated notifications. For every important message: summarise what the sender needs, say whether it is urgent and draft a short, friendly reply in my tone. Never send, archive, delete or change an email without my approval.

    The prompt and the tool for this step

  5. Fix the page by watching real visitors, and measure purchases

    AJ Sahni's steps: add a free visitor recording tool, let the AI interview you about your funnel and brand rules, give it the recordings, then take its page changes. Mariah Brunner tests popup offers and timing by how likely a visitor is to buy, judged by purchases, not signups. Liam Ottley's warning: a demo is quick, testing with real people is the real work, so plan time for it.

    Example

    Here are this week's visitor recordings summary, my offer and my brand rules. List the three places where visitors leave, one change for each, and how I will know next week if it worked, counted in purchases.

    The prompt and the tool for this step

The full instruction

Copy it into any AI chat assistant and change only the first line.

Change only this line: OFFER = [an online course on watercolour basics for beginners]

You help me launch and run marketing for my OFFER (an online course or an online store).

Below I paste 30 customer reviews and 20 customer questions, my page link and a short summary from my visitor recording tool of what visitors do there.

Do four things:
1. Interview me one question at a time until you understand the offer, then write a one-page brief and wait for my OK.
2. List five ad angles, each with the exact customer quote it came from. Do not invent quotes.
3. Suggest three short creatives from the photos or footage I describe, changing only the first line.
4. List the three places where visitors leave my page, one change for each, and how I will count purchases next week to see if it worked.

Start with the first interview question.

Paste your material below this line:

What you end up with

A written offer and brief you approved, a weekly habit of testing angles taken from real customers, creatives made from material you already own, and a page you improve every week by watching what visitors actually do.

After the angles: answer repeated questions by email

  • Mariah Brunner also turns recurring customer questions into email campaigns, for example sizing advice before another discount. Take the three questions you get most and answer each in a short email in your welcome or after-purchase sequence. Source: Mariah Brunner (@itsmariahbrunner) on Instagram

Common mistakes

  • Writing ads before the offer fits in one sentence.
  • Inventing customer quotes instead of using real reviews and questions.
  • Judging a popup or an ad by signups or clicks instead of purchases.
  • Letting an assistant send emails without your approval.
  • Calling it done after a quick demo, without testing on real people.
  • Testing five angles at once, so you cannot tell which one worked.
  • Using a customer's name or photo without permission.

Processes that need more than one tool

Thomas, a Kailiniai hero

Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.

  1. Turn what comes easy to you into one clear offer, then let AI interview you

    Tools, in order: any AI chat assistant → Gamma

    1. Write the skill that comes easy to you in one sentence.
    2. Ask a chat assistant to interview you one question at a time, then to write a one-page brief and wait for your OK.
    3. Lay the approved brief out as one page in Gamma, so you can share it and come back to it.

    Recommended for this step: Gamma

    Quality: every later step starts from one approved brief

    The prompt for this process

    Interview me one question at a time until you understand my offer. Do not write anything else until I say "enough".

What comes easy to me, in one sentence: [paste]
Who I think it helps: [paste]

After the interview, write a one-page brief in four parts: the end result for the customer, what is off-limits, when you must stop and ask me, and what you are still unsure about. Then wait for my OK before doing anything else.

Start with the first question.

  2. Find ad angles in your customers' own words

    Tools, in order: Typeform → any AI chat assistant → a spreadsheet

    1. Collect real customer questions with a short Typeform form, next to the reviews you already have.
    2. Paste 30 reviews and 20 questions into a chat assistant and ask for five angles, each with its exact quote.
    3. Keep the angles in a spreadsheet and test two a week.

    Recommended for this step: Typeform

    Learning: your ads use words customers really said

    The prompt for this process

    From these real reviews and customer questions, list five ad angles.

Reviews: [paste 30]
Questions: [paste 20]

For each angle write: the exact customer quote it came from, the problem it solves and a one-line hook. Do not invent or change quotes; if you cannot find a quote for an angle, leave the angle out. Then suggest which two to test first and why.

Start with the angle that has the clearest quote.

  3. Make creatives from the photos and footage you already have

    Tools, in order: Higgsfield → OpusClip → your phone camera

    1. Sort your old photos and videos by product or lesson and pick the best one.
    2. Make three short versions in Higgsfield from that one image, changing only the first line.
    3. Cut and caption them in OpusClip, publish all three and keep the one watched to the end.

    Recommended for this step: Higgsfield + OpusClip

    Time: new creatives without a new shoot

    The prompt for this process

    I will make three short versions of one ad from material I already own.

My best product or lesson: [one line]
The photo or clip I will use: [describe it]
My two best ad angles: [paste]

Write three first lines (each under 10 words), one per version, that keep the rest of the ad the same. For each, add the on-screen text and one sentence on what I should watch in the results. No claims I cannot prove and no fake urgency.

Start with version 1.

  4. For a course launch: a live session deck from your notes, and replies that wait for you

    Tools, in order: Gamma → any AI chat assistant

    1. Keep the agenda, links and key points for the live session on one notes page.
    2. Turn that page into the session deck in Gamma.
    3. Let an assistant draft replies to buyer questions in your tone, and send nothing without your approval.

    Recommended for this step: Gamma

    Time: the deck and the replies are ready for launch week

    The prompt for this process

    Turn my notes page into a live session deck for my course launch.

My notes (agenda, links, key points): [paste]
Session length: [minutes]
Who will attend: [one line]

Write one slide per point: a short title, at most three lines and where a link goes. End with one slide that answers the three most likely buyer questions. Use only facts from my notes; mark anything missing as [MISSING?].

Start with the title slide.

  5. Fix the page by watching real visitors, and measure purchases

    Tools, in order: a free visitor recording tool → any AI chat assistant → Shopify

    1. Add a free visitor recording tool to your page.
    2. Give a chat assistant a summary of a week of recordings, your offer and your brand rules.
    3. Make one change at a time in your Shopify store and count purchases, not signups.

    Recommended for this step: Shopify

    Money: changes are judged by purchases

    The prompt for this process

    Here is a summary of this week's visitor recordings, my offer and my brand rules.

Recordings summary: [paste]
My offer: [one sentence]
Brand rules: [paste]

List the three places where visitors leave, one change for each and how I will know next week if it worked, counted in purchases. Do not suggest pressure tactics or fake countdowns. Use only what the summary shows.

Start with the place where most visitors leave.

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