Guide
Find your positioning: who you serve and what you solve
For this guide and its prompts we recommend:
- Typeform sends the three questions to past clients and collects their answers in one place. Free plan · 14-day free trial (source)
- Granola keeps notes from the short client calls. Free plan (source)
Offers checked 21 Oct 2026 More tools below ↓
You can now find your positioning in one sentence.
Answers from ten past clients, three positioning angles, one chosen sentence and an updated sign-up page headline that says it.
What you need
- A list of ten past clients who agreed to hear from you
- Typeform and Granola
- Any AI chat assistant
- Your sign-up page
Recommended AI tools
TypeformYour position comes from clientsFree plan GranolaExact words you can reuseFree plan GammaOne clear page the team agrees onFree plan Systeme.ioClearer pages for the people you wantFree plan
Steps
Ask ten past clients why they chose you
Your position comes from clients, not from a brainstorm. Send three short questions: what problem they had, why they chose you and what changed after.
WeakWhat do you think of our service?
BetterWhat problem made you look for help? Why did you choose us over other options? What is different now?
Talk to three of them for ten minutes
Short calls give you the exact words clients use for the before and after. Ask first, take notes and keep their phrases as they said them.
Write three angles and pick one
Turn the answers into three angles, each with who you serve, the problem and the outcome. Pick the one with the most proof in the clients' own words.
WeakWe help businesses grow with innovative solutions.
BetterWe help small guesthouses fill quiet weekdays with direct bookings.
Put the sentence to work
Use the chosen sentence as your sign-up page headline, in your email signature and in your bio. The same words everywhere make you easier to remember.
The full instruction
Copy it into any AI chat assistant and change only the first line.
Change only this line: SERVICE = [interior design for rental apartments] You help me find the positioning of my SERVICE in one sentence, using only what my clients said. Below I paste answers from past clients (problem, why they chose me, what changed) and quotes from three short calls. Do three things: 1. List the words and phrases clients repeat, with how many times each appears. 2. Write 3 positioning angles. Each one: who I serve, the problem, the outcome, in at most 20 words, and the client quotes that support it. 3. Say which angle has the strongest proof and why, then rewrite it as a sign-up page headline, an email signature line and a bio of at most 30 words. Use only the clients' answers; do not invent results. Start with the repeated words. Paste your material below this line:
What you end up with
One sentence that says who you serve and what you solve, backed by your clients' own words and already working on your sign-up page, signature and bio. You learn your position from the people who paid you, which is faster and more accurate than guessing.
Common mistakes
- Writing the sentence before asking any client.
- Changing clients' words into polished marketing language.
- Using a different description on every page.
Processes that need more than one tool
Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.
Ask ten past clients why they chose you
Tools, in order: any AI chat assistant → Typeform
- Ask a chat assistant for three short questions about the problem, the choice and the result.
- Send them as a Typeform form to ten past clients who agreed to hear from you.
Recommended for this step: Typeform
Learning: your position comes from clients, not from guessing
The prompt for this process
I want to learn why past clients chose me. I will send a short Typeform form to ten of them. My service: [paste] The kind of clients I had: [paste] Write: a two-sentence intro that says why I ask and how long it takes, and 3 open questions of at most 18 words each about the problem they had, why they chose me over other options, and what changed after. No leading questions. Start with the intro.
Talk to three of them for ten minutes
Tools, in order: Granola → any AI chat assistant
- Take notes in Granola during three ten-minute calls, after asking the client if that is all right.
- Ask a chat assistant to pull the exact before-and-after quotes from your notes.
Recommended for this step: Granola
Quality: exact words you can reuse
The prompt for this process
I had three short calls with past clients and kept notes in Granola. My notes from the three calls: [paste] Do two things: 1. Pull out every quote about the situation before working with me and after, in the client's exact words. 2. Mark the 3 quotes that describe the problem most clearly and the 3 that describe the outcome most clearly. Do not rewrite the quotes. Start with the before quotes.
Write three angles and pick one
Tools, in order: any AI chat assistant → Gamma
- Ask a chat assistant for three angles: who, problem, outcome.
- Put the three angles and their proof on one page in Gamma and agree on one with your team.
Recommended for this step: Gamma
Quality: one clear page the team agrees on
The prompt for this process
Help me write three positioning angles from my clients' answers. I will lay them out on one page in Gamma for my team. Form answers: [paste] Call quotes: [paste] Write 3 angles. Each one: who I serve, the problem, the outcome, in at most 20 words, plus the 2 client quotes that support it. Then say which angle has the strongest proof and why, in 3 sentences. Start with angle 1.
Put the sentence to work
Tools, in order: any AI chat assistant → Systeme.io
- Ask a chat assistant to turn the chosen sentence into a headline, signature and bio.
- Update the sign-up page headline and the welcome email in Systeme.io.
Recommended for this step: Systeme.io
Money: clearer pages for the people you want
The prompt for this process
I chose my positioning sentence. I will use it on my Systeme.io sign-up page and in my welcome email. My sentence: [paste] What people get when they sign up: [paste] Write: a sign-up page headline of at most 10 words, a subheadline of at most 20 words, an email signature line, a bio of at most 30 words and the first line of my welcome email. Keep the client's problem and outcome in every version. Start with the headline.
For this result we recommend these tools
This guide describes a result. These tools are one way to get there faster. Whether one pays for itself depends on your work, and we promise no result.
Typeform
An online form and survey builder with AI form creation.
From €25 per month (Basic, billed yearly; 100 responses a month) (source, checked 2026-10-16)
Typeform builds conversational online forms and surveys that show one question at a time. In this guide it is used in “Ask ten past clients why they chose you”. It is used for quizzes, feedback and lead forms, and its logic skips questions that do not apply, so more people finish.
Free plan · 14-day free trial (source, checked 21 Oct 2026)
Granola
An AI notepad that turns your meetings into clean notes without a meeting bot.
From $14 per user per month (Business) (source, checked 2026-10-16)
Granola is an AI notepad for meetings that writes up your notes from the call audio, without a bot joining the call. In this guide it is used in “Talk to three of them for ten minutes”. It is used for client calls, interviews and team meetings, and it merges your own rough notes and the transcript into one clean summary.
Free plan (source, checked 21 Oct 2026)
From Ema’s story: Ema designs invitations that spell correctly
ToolGamma
AI tool for creating presentations, documents and simple websites from prompts.
From $9 per seat per month, $108 per seat billed annually (Plus) (source, checked 2026-10-07)
Gamma is an AI tool that builds slide decks, one-page documents and simple web pages from an outline. In this guide it is used in “Write three angles and pick one”. People use it for proposals, lesson slides and reports, and it stands out because the result is shared as a link that reads well on a phone.
Free plan (source, checked 21 Oct 2026)
ToolSysteme.io
Automatic email sequences, with a simple sign-up page that starts them.
From $17 per month (Startup) (source, checked 2026-10-07)
Systeme.io runs sign-up pages and automatic email sequences from one account. In this guide it is used in “Put the sentence to work”. Coaches and course makers use it for newsletters, launches and simple courses, and the page, the list and the emails live in one place.
Free plan (source, checked 21 Oct 2026)
We recommend a specialised tool for each process rather than one tool that does everything. Tools that try to do everything rarely do any one job really well, because no single function gets perfected. It is the same in life, in business and in relationships: spread your attention over ten places and nothing gets done properly.
Forward, without brakes
Now that the Kailiniai Heroes exist, you can have your own. Create one hero or several, and use them for goals that used to need a whole team or a big budget.
