Sandra builds a course — and tells students who is talking

01 — Two hundred questions

Two hundred questions a week, most of them the same three: how do I start, which faux leather, what happens at customs. Sandra answered the first hundred by hand, at night, with cold tea. On the hundred-and-first she opened a notebook and wrote a word at the top of the page: course.

02 — My face for the personal parts

The personal lessons she filmed herself: the first bag, the first ruined roll of material, the afternoon she decided leather was over for her. Those took a week and nine takes each, because she cries on the leather one. “That face,” she said to the camera, “is mine. You get it when it matters.”

03 — One honest slide

Customs codes, VAT thresholds, shipping tables — thirty-one lessons nobody needs her face for. An AI presenter reads them in a steady voice that never gets bored of the word “tariff”. Every one of those lessons opens with the same white slide: this presenter is AI; the script is Sandra’s; the questions go to Sandra. She put the slide first so nobody would have to wonder.

04 — Honesty is part of the course

The first review did not say “great content”. It said: I knew who was talking in every lesson. Sandra read it three times, then sent it to her assistant, who had argued for cutting the slide to save eight seconds. Eight seconds, thirty-one times. It turned out to be the best four minutes in the course.