Guide
Win back past customers with three respectful messages
For this guide and its prompts we recommend:
- Shopify exports the customers and orders you need to see who stopped buying. 3-day free trial · €1/month for the first 3 months on most plans (source)
- Typeform asks the one question before you offer anything. Free plan · 14-day free trial (source)
Offers checked 21 Oct 2026 More tools below ↓
You can now win back customers without pushing them.
A list of customers who have not ordered in a while, one question that asks why, and three plain emails that offer something useful, with an easy way to stop them.
What you need
- Your order export
- Customers who agreed to receive emails from you
- Any AI chat assistant
- Typeform, Systeme.io and a photo tool
Recommended AI tools
ShopifySelling to people who already know youTrial TypeformThe offer answers a real reasonFree plan Systeme.ioThe series runs by itselfFree plan FotorThe email looks cared forFree plan
Steps
Find the customers who stopped ordering
Export orders and list the people who bought before but not in the last few months. Only contact people who agreed to hear from you.
Ask one question before you offer anything
One short question: what would make you come back? The answers tell you whether the reason is price, product, delivery or simply that they forgot.
WeakWe miss you. Here is a big discount, today only.
BetterYou ordered from us last spring. One question, ten seconds: what would make you order again?
Send three emails, each with an unsubscribe
Email 1 shares real news, email 2 a useful tip, email 3 one fair offer. Every email has a visible unsubscribe link, and stopping is respected straight away.
Add one clean product image
Fix the light and background of the product photo for the emails. A cared-for image shows a cared-for shop.
The full instruction
Copy it into any AI chat assistant and change only the first line.
Change only this line: PRODUCT = [handmade leather wallets] You help me win back past customers of my PRODUCT without pushing them. I want to reach customers who bought before and not in the last 6 months. Before you start, ask me what I know about why people stop ordering. If I know nothing yet, work from that. Do four things: 1. Write one short question to ask these customers, with 4 answer options and an "other" field. 2. When I paste the answers, group them by reason (price, product, delivery, forgot, other). 3. Write 3 emails (news, useful tip, one fair offer), each under 90 words, each with a visible unsubscribe line. 4. List what I must not do: guilt messages, fake deadlines, more than three emails. Start with the question.
What you end up with
Past customers hear from you three times, in a way they can stop at any moment, with an offer that answers their real reason. Selling to people who already know you usually costs less than finding new ones.
Common mistakes
- Opening with a discount before you know why they left.
- Emailing people who never agreed to hear from you.
- Hiding the unsubscribe link.
Processes that need more than one tool
Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.
Find the customers who stopped ordering
Tools, in order: Shopify → any AI chat assistant
- Export customers and orders from Shopify.
- Ask a chat assistant to list who bought before but not in the last few months.
- Keep only people who agreed to receive emails.
Recommended for this step: Shopify
Money: selling to people who already know you
The prompt for this process
Here is an export of customers and orders from Shopify. Help me find who stopped ordering. Export columns: [list the columns] Data: [paste, without anything you do not need] Time without an order that counts as stopped: [e.g. 6 months] List the customers who bought at least once before and not in that period, with their last order date and what they bought. Flag anyone who has not agreed to receive emails; they must not be contacted. Start with the list.
Ask one question before you offer anything
Tools, in order: any AI chat assistant → Typeform
- Ask a chat assistant for one short question with answer options.
- Build it as a one-question form in Typeform.
- Send it to the list and group the answers by reason.
Recommended for this step: Typeform
Quality: the offer answers a real reason
The prompt for this process
Write one question for past customers. I will send it as a one-question form in Typeform. My shop: [what I sell] Write the question (at most 12 words), 4 answer options (price, product, delivery, I forgot) plus an "other" field, and a two-line intro email that says it takes ten seconds. No discount in this message. Start with the question.
Send three emails, each with an unsubscribe
Tools, in order: any AI chat assistant → Systeme.io
- Ask a chat assistant for three emails based on the answers.
- Set them as an email sequence in Systeme.io, a few days apart.
- Check that the unsubscribe link works in every email.
Recommended for this step: Systeme.io
Time: the series runs by itself
The prompt for this process
Write three win-back emails. They will run as an email sequence in Systeme.io. What past customers told me: [grouped answers] Real news I can share: [news] One fair offer: [offer and its real end date] Email 1: news. Email 2: a useful tip. Email 3: the fair offer. Each under 90 words, one link, a visible unsubscribe line, no guilt messages and no fake deadlines. Start with email 1.
Add one clean product image
Tools, in order: Fotor → any AI chat assistant
- In Fotor, fix the light and the background of the product photo.
- Ask a chat assistant for a short alt text.
- Check the image in the email on a phone.
Recommended for this step: Fotor
Quality: the email looks cared for
The prompt for this process
I am adding one product image to my win-back emails. I clean it in Fotor (light, background, sharpness). Product: [what it is] Write a 5-line checklist for an email product image (size, background, light, file weight, crop) and an alt text of at most 12 words. Start with the checklist.
For this result we recommend these tools
This guide describes a result. These tools are one way to get there faster. Whether one pays for itself depends on your work, and we promise no result.
From Sandra’s story: Sandra: the shop she started with AI
ToolShopify
E-commerce platform for an online store: products, payments, delivery and selling in person, with built-in AI tools.
From €24 per month billed yearly (Basic); €32 per month on monthly billing (source, checked 2026-10-07)
Shopify is an online store builder with checkout, payments and hosting in one place. In this guide it is used in “Find the customers who stopped ordering”. Brands of every size run their stores on it; it stands out for its app store and a checkout buyers already know.
3-day free trial · €1/month for the first 3 months on most plans (source, checked 21 Oct 2026)
Typeform
An online form and survey builder with AI form creation.
From €25 per month (Basic, billed yearly; 100 responses a month) (source, checked 2026-10-16)
Typeform builds conversational online forms and surveys that show one question at a time. In this guide it is used in “Ask one question before you offer anything”. It is used for quizzes, feedback and lead forms, and its logic skips questions that do not apply, so more people finish.
Free plan · 14-day free trial (source, checked 21 Oct 2026)
ToolSysteme.io
Automatic email sequences, with a simple sign-up page that starts them.
From $17 per month (Startup) (source, checked 2026-10-07)
Systeme.io runs sign-up pages and automatic email sequences from one account. In this guide it is used in “Send three emails, each with an unsubscribe”. Coaches and course makers use it for newsletters, launches and simple courses, and the page, the list and the emails live in one place.
Free plan (source, checked 21 Oct 2026)
Fotor
AI photo clean-up: background removal, light and sharpness.
From €2.83 per month (Pro, €33.99 billed yearly) (source, checked 2026-10-16)
Fotor is a browser photo editor with AI tools for background removal, light and sharpness. In this guide it is used in “Add one clean product image”. Shops and creators use it to make product and post photos look clean without a studio, and one click fixes light and background while the product stays as it is.
Free plan (source, checked 21 Oct 2026)
We recommend a specialised tool for each process rather than one tool that does everything. Tools that try to do everything rarely do any one job really well, because no single function gets perfected. It is the same in life, in business and in relationships: spread your attention over ten places and nothing gets done properly.
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