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Guide

20 right-fit prospects and one personal email each

Ema, a Kailiniai hero

For this guide and its prompts we recommend:

  • Apify collects business names, websites and categories from public directory pages into a spreadsheet. Free plan with $5 credit per month (source)
  • Granola keeps your notes from the first call with a business that replies. Free plan (source)

Offers checked 21 Oct 2026

You can now write twenty emails that sound personal.

Twenty businesses that really fit your offer and one personal, hand-sent email to each, tracked in a simple CRM.

Adam, a Kailiniai hero

What you need

Sandra, a Kailiniai hero
  • A clear description of what you offer to businesses
  • Any AI chat assistant and a spreadsheet
  • Public sources: business directories and company websites, and Apify
  • Your email inbox with drafts
  • A free CRM or a simple tracking sheet
  • ApifyA fresh table of public prices every weekFree plan
  • GranolaThe exact words people used, ready to reuseFree plan

Steps

  1. Describe the business you serve best

    Write down size, sector, place and the problem you solve, based on your best existing customers. Add what makes a business a bad fit.

    Weak

    Small businesses that need marketing.

    Better

    Family-run cafes in our city with one to three locations, an active Instagram and no online ordering. Bad fit: chains and places that already use a delivery app.

  2. Find twenty from public sources

    Use public business directories and company websites. Note only business details: name, website, public business email or contact form, and one public fact that shows the fit. No private addresses or personal data.

  3. Write one personal first line each

    From each business's own public page, write one line that shows you looked, then one sentence on how you could help. Check every fact by opening the page.

    Weak

    I came across your company and was impressed.

    Better

    I saw on your site that you now open on Sundays, so weekend pre-orders might help.

  4. Send by hand, with an opt-out line

    Send each email yourself from your own inbox, one at a time, to business contacts only. End with a line that says you will not write again if they are not interested. Whether legitimate interest under GDPR covers your case: check with a professional.

  5. Track replies and follow up once

    Log every email and reply in a free CRM or a sheet. Follow up once after a week, then stop. If someone says no, mark them and never write again. If a reply asks for details, a short proposal helps: /guides/one-page-proposal-deck/.

The full instruction

Copy it into any AI chat assistant and change only the first line.

Change only this line: OFFER = [bookkeeping help for local cafes]

You help me write one personal email to a business that fits my OFFER.

First ask me, one question at a time: who my ideal customer is (size, sector, place, problem), which business this email is for (name and website), and two or three public facts from their own site.

Do three things:
1. Say in one line whether this business fits my ideal customer, and why or why not.
2. Write one first line that mentions a fact I gave you, then one sentence on how my OFFER could help, then one question. At most 90 words in total.
3. End with an opt-out line: I will not write again if they are not interested.

No flattery, no fake familiarity, no urgency, no promises of results. Use only the facts I gave you.

After my answers, start with the fit check.

What you end up with

Twenty businesses that really fit, one personal hand-sent email each, an opt-out in every email and a simple record of replies.

Common mistakes

  • Sending a template to hundreds of addresses and calling it personal.
  • Using a fact you did not check on the business's own page.
  • Writing again after someone said no.

Processes that need more than one tool

Thomas, a Kailiniai hero

Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.

  1. Describe your ideal customer

    Tools, in order: any AI chat assistant → a spreadsheet

    1. Ask the chat assistant to interview you about your best existing customers.
    2. Write the ideal and bad-fit description in a spreadsheet as the header of your list.

    The prompt for this process

    Interview me to describe the business customer I serve best. Ask one question at a time and wait for my answer.
    
    Cover: size, sector, place, the problem I solve, how they buy and what makes a business a bad fit. Use my best existing customers as the base: [describe two or three, without names].
    
    After six questions, write the description in at most 60 words and a bad-fit list of three lines.
    
    Start with your first question.

  2. Find 20 businesses from public sources

    Tools, in order: a business directory → Apify → a spreadsheet

    1. Search a public business directory and company websites for businesses that match the description.
    2. Let a ready-made Apify scraper collect business name, website and public business category from the directory's public listing pages, within the site's terms.
    3. Record name, website, public business contact and one public fact showing the fit in the spreadsheet; no personal data.

    The prompt for this process

    Here is my ideal customer description: [paste]. Here are businesses I found in public directories, with one public fact each: [paste].
    
    For each, say fit, maybe or no fit, with a one-line reason based only on the fact I gave. Do not add facts. Then list which public pages I should open to check the maybes. Remind me to record only business contacts, no personal data.
    
    Start with the first business.

  3. Write a personal first line

    Tools, in order: any AI chat assistant → your email inbox

    1. Paste two or three public facts from each business's own site into the chat assistant.
    2. Save each email as a draft in your email inbox and send it yourself, one at a time.

    The prompt for this process

    Write a first email to [business name].
    
    What I offer: [one sentence]
    Public facts from their own site: [paste]
    
    Write a first line that mentions one fact, one sentence on how I could help, one question and an opt-out line saying I will not write again if they are not interested. At most 90 words. No flattery, no urgency, no promised results. Then check the email against the facts and remove anything not in them.
    
    Start with the email.

  4. Track replies

    Tools, in order: a spreadsheet → a free CRM

    1. Log date sent, reply and next step for every business in the spreadsheet.
    2. Move businesses that reply into a free CRM; mark every no as do-not-contact.

    The prompt for this process

    Help me track twenty hand-sent emails.
    
    Columns I have: [paste]
    Replies so far: [paste, without personal details]
    
    Suggest the columns for tracking (sent date, reply, next step, follow-up date, do-not-contact). For each reply, suggest one next step in one line. Rules: one follow-up after a week at most, then stop; anyone who says no is never contacted again.
    
    Start with the columns.

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Michael, a Kailiniai hero

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