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Guide

Plan a 30-second brand film shot by shot

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For this guide and its prompts we recommend:

  • Higgsfield makes the key frame for each shot from your shot list.
  • PixVerse animates each key frame with one simple camera move.
  • Murf records the voice-over in an AI voice that you label on the end card. Free trial with 10 minutes of voice generation (source)

Offers checked 21 Oct 2026 More tools below ↓

You can now storyboard a brand film yourself.

A shot list and a finished 30-second brand film with voice-over and captions.

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What you need

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  • Three sentences on what your brand stands for, in your own words
  • Any AI chat assistant and a spreadsheet for the shot list
  • Higgsfield and PixVerse
  • Murf
  • A video editor and OpusClip for captions and formats
  • HiggsfieldScenes and motion that look planned
  • PixVerseYou choose from several takes
  • MurfA clear voiceover without booking a studioTrial
  • OpusClipOne recording becomes several captioned clipsFree plan

Steps

  1. Write one message, then the shot list

    Decide the one thing viewers should remember. Then write a shot list of six to eight shots: number, what we see, camera move, length, words spoken.

    Weak

    Make a cool brand film for my coffee shop.

    Better

    One message: we roast in small batches on site. Shot 1, 4 s: beans in the roaster, slow push in. Shot 2, 3 s: hands weighing beans, static. Voice: We roast every morning, right here.

  2. Make key frames and animate them

    Generate a still for each shot, check it, then animate it with one simple movement. Keep objects and places; no real person's likeness, no AI children or animals. For video prompts, see /guides/write-prompts-for-ai-video/.

  3. Record the voice-over and label it

    Record the lines in an AI voice and time them to the shots. Say in the caption or end card that the voice is AI.

  4. Assemble, caption and export formats

    Put shots, voice and a quiet music track together in a video editor, add captions and export wide and vertical versions. Add 'Footage and voice made with AI' to the end card.

The full instruction

Copy it into any AI chat assistant and change only the first line.

Change only this line: BUSINESS = [a local coffee roaster]

You help me plan a 30-second brand film, shot by shot.
My business is my BUSINESS.

Before you start, ask me one question at a time: what I stand for, in three sentences in my words; the one thing viewers should remember; and where it will play (for example website, Instagram, YouTube). If the message is still unclear, ask one more question.

Then do three things:
1. A shot list of 6-8 shots as a table: number, length in seconds, what is on screen, camera move, words spoken. Total about 30 seconds.
2. For each shot, an image prompt of at most 30 words using objects and places only. No real people's likeness, no children, no animals.
3. An end card line and a caption line that say the footage and voice are made with AI.

After my answers, start with the shot list.

What you end up with

A 30-second film built from a shot list, with one clear message, AI footage and voice labelled, captions, and wide and vertical versions.

Common mistakes

  • Starting to generate before the shot list is finished.
  • Using a face that looks like a real person.
  • Leaving the AI label off the version you post.

Processes that need more than one tool

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Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.

  1. Write the shot list

    Tools, in order: any AI chat assistant → a spreadsheet

    1. Ask the chat assistant for a shot list from your one message.
    2. Paste it into a spreadsheet: shot, length, what we see, camera move, words, status.

    The prompt for this process

    Before writing anything, ask me up to three questions about my brand film, one at a time.

Then write a shot list for a 30-second film.
Business: [one sentence]
One message to remember: [one sentence]

Table: shot number, seconds, what we see, camera move, words spoken. 6 to 8 shots, about 30 seconds in total. Objects and places only, no real people's likeness, no children, no animals.

Start with your first question.

  2. Make key frames and animate them

    Tools, in order: Higgsfield → PixVerse

    1. Generate one still per shot in Higgsfield and check each against the shot list.
    2. Animate each still with one simple camera move in PixVerse.

    The prompt for this process

    Turn my shot list into prompts: a still image for Higgsfield and a short movement for PixVerse.

Shot list: [paste]
Look: [e.g. warm morning light, wood, close-ups]

For each shot, write an image prompt of at most 30 words and a movement prompt of at most 12 words with one camera move. Objects and places only. No real people's likeness, no children, no animals, no text in the image.

Start with shot 1.

  3. Voice-over

    Tools, in order: Murf → a video editor

    1. Record the spoken lines in an AI voice in Murf.
    2. Place the voice track in a video editor and time each line to its shot.

    The prompt for this process

    Help me prepare the voice-over for my 30-second brand film, recorded in an AI voice in Murf.

Lines per shot: [paste]
Brand feel: [three words]

Describe the voice in 3 lines (pace, tone, accent). Check that the lines fit about 30 seconds read at a calm pace and shorten any that do not. Mark words the voice may say wrongly. Write an end card line saying the voice is AI.

Start with the timing check.

  4. Assemble and caption

    Tools, in order: a video editor → OpusClip

    1. Put shots, voice and a licensed quiet music track together in a video editor and export a wide master.
    2. Add captions and make the vertical version in OpusClip, with 'Footage and voice made with AI' on the end card.

    The prompt for this process

    Help me finish my 30-second brand film: assembled in a video editor, captions and vertical version in OpusClip.

Shots and lines: [paste]
Where it will be posted: [platforms]

Write: a caption file text split into short lines of at most 6 words, an end card with the AI label, a post text of at most 40 words per platform that says the footage and voice are made with AI, and a last checklist before posting.

Start with the captions.

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