Product descriptions that answer the five usual doubts

Processes that need more than one tool

Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.

1. Write the voice guide

   Tools, in order: any AI chat assistant → a document

   1. Paste three texts you wrote yourself and ask the chat assistant to describe your voice in a few rules.
   2. Save the rules on one page in a shared document.

   The prompt for this process

   Describe my writing voice as a one-page guide.
   
   Three texts I wrote myself and like: [paste]
   Words I never want to use: [e.g. premium, luxury, best]
   Who reads my product pages: [audience]
   
   Write at most 10 rules about sentence length, words I use, how I address the reader, how I describe materials and sizes. Add 3 short examples of a sentence in my voice and the same sentence written in a voice that is not mine.
   
   Start with rule 1.

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2. Collect real doubts

   Tools, in order: Shopify → any AI chat assistant

   1. Copy questions and complaints from your Shopify reviews and customer messages.
   2. Ask the chat assistant to group them into the five most common doubts.

   The prompt for this process

   Group the real doubts of my buyers.
   
   Questions and complaints copied from my store reviews and messages: [paste, without names or contact details]
   
   Group them into at most five doubts, for example size or fit, quality, delivery, returns, whether it suits the buyer's use. For each group, give how many of the pasted items belong to it and quote one item word for word. Do not add doubts that are not in the text.
   
   Start with the largest group.

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3. Ask recent buyers one question

   Tools, in order: Typeform → a spreadsheet

   1. Send a one-question Typeform to recent buyers who agreed to hear from you.
   2. Collect the answers in a spreadsheet and add new doubts to your groups.

   The prompt for this process

   Help me ask recent buyers one question with a Typeform.
   
   What I sell: [products]
   How buyers agreed to hear from me: [e.g. ticked the newsletter box at checkout]
   
   Write the question (at most 12 words) about what almost stopped them from buying, an optional follow-up of at most 10 words, and a short message of at most 50 words that sends the link. No reward promises unless I give one: [reward or "none"].
   
   Start with the question.

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4. Rewrite ten pages

   Tools, in order: any AI chat assistant → Shopify

   1. Give the chat assistant the voice guide, the doubt groups and the real facts for each product.
   2. Paste the checked descriptions into Shopify one product at a time.

   The prompt for this process

   Rewrite one product page in my voice so it answers my buyers' real doubts.
   
   My voice guide: [paste]
   The five doubt groups: [paste]
   Product: [name]
   Facts I can prove: [material, size, care, delivery, returns]
   
   Write one opening sentence, then one short paragraph for each doubt, answered only with my facts. If a fact is missing, write [FACT NEEDED?]. No invented reviews, ratings or numbers. After the text, list each claim and its fact.
   
   Start with the opening sentence.

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5. Check every claim

   Tools, in order: a spreadsheet → any AI chat assistant

   1. List every claim from the new pages in a spreadsheet with where the proof is.
   2. Ask the chat assistant to find any claim that has no proof, and delete it.

   The prompt for this process

   Check the claims on my product pages.
   
   My claim list from the spreadsheet: [paste: claim, page, where the proof is]
   The product page texts: [paste]
   
   Find every claim in the texts that is not in the list, every claim in the list with an empty proof column, and every word that sounds like a promise (best, guaranteed, always). For each one, suggest deleting it or a plainer version.
   
   Start with claims that have no proof.

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