Honest hooks that stop the scroll

What you need

• Your story in three lines
• The most surprising true fact in it

Steps

1. Start with movement

   The first frame shows someone doing something: jumping, sweeping, ringing a bell.

   Example

   Karina jumps onto a hotel bed, pillows flying: “Free suite. And no, I didn't win anything.”

2. Use a true contrast

   Before and after, expected and real, one week versus eight months.

3. Ask the question your viewer has

   One short question they would ask themselves.

4. Twist the expectation

   Show the end first, then go back.

5. Check it is true

   Every hook must match what the video shows. Surprise is fine; a fake promise is not.

The full prompt

Copy it into any AI chat assistant and fill in the brackets.

Write 8 hooks for this video, each under 10 words, one per pattern:
action, contrast, question, twist, number, confession, challenge, sound.

The story: [3 lines]
The most surprising true fact: [paste]
Who watches: [audience]

Only true statements from the story. No income promises, no clickbait the video does not deliver. Mark the 2 you think are strongest and why.

Copy the prompt

What you end up with

Eight true hooks to test, with the two strongest marked.

Common mistakes

• A hook the video does not deliver.
• Shock for its own sake.