Competitor check: prices, offers and complaints in one table

Processes that need more than one tool

Each process below uses several tools, each for the job it does best. Any AI chat assistant works where one is named.

1. List competitors

   Tools, in order: a search assistant → a spreadsheet

   1. Ask a search assistant who sells the same thing to the same buyers, and open every source it shows.
   2. Keep five real competitors in a spreadsheet with their public page links.

   The prompt for this process

   I sell [what] to [whom] in [area or niche]. Find businesses that sell the same thing to the same buyers.
   
   For each, give the name, the public page that shows it and one line on why it competes with me. Show your sources. Mark any result you are not sure about with [CHECK?]. Then ask me which five to keep before you go further.
   
   Start with the list of candidates.

   Copy the prompt

2. Collect public prices politely

   Tools, in order: Apify → a spreadsheet

   1. Run a ready-made Apify scraper on the public price pages only, at low frequency and within each site's terms and robots.txt.
   2. Export price, delivery, returns and current offer into the spreadsheet with the date checked, and collect no personal data.

   The prompt for this process

   Help me set up a polite check of five competitors' public price pages.
   
   Pages: [paste links]
   What I want to record: price, delivery, returns, current offer
   
   Write: the columns for my spreadsheet, a check frequency that is gentle on their sites, and a short list of rules to follow (public pages only, read the site terms and robots.txt, no personal data, no copying images). Do not guess any prices.
   
   Start with the columns.

   Copy the prompt

3. Find complaints in public reviews

   Tools, in order: any AI chat assistant → a spreadsheet

   1. Paste public review text, with names removed, into the chat assistant.
   2. Copy the complaint themes and their counts into the spreadsheet next to each competitor.

   The prompt for this process

   Here are public reviews of [competitor], with reviewer names removed: [paste].
   
   Group the complaints into themes. For each theme, quote one short line and count how many of the pasted reviews mention it. Count only what I pasted, guess nothing. Then check your own counts once more and correct any that are wrong before you answer.
   
   Start with the themes.

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4. Weekly change report

   Tools, in order: Apify → a notes app

   1. Schedule the same Apify run once a week on the saved public pages and compare the new table with last week's.
   2. Write a three-line note in a notes app: what changed, where, and whether it matters to you.

   The prompt for this process

   Here are this week's changes on my competitors' public pages: [paste the change alerts].
   
   Write a weekly note of at most 80 words: what changed (price, offer, delivery), at which competitor, and whether it matters for my business [one sentence about my business]. If nothing important changed, say so in one line.
   
   Start with the most important change.

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5. Turn a gap into an offer visual

   Tools, in order: any AI chat assistant → Higgsfield

   1. Ask the chat assistant to turn one repeating complaint into a short offer you can keep.
   2. Make a simple visual of your own product for the offer in Higgsfield, labelled as AI where it could mislead.

   The prompt for this process

   A complaint that repeats in my competitors' reviews: [theme and count].
   What I can really do about it: [describe].
   
   Write one offer of at most 40 words that solves this complaint, with no fake urgency and no promise I cannot keep. Then write one image prompt of at most 30 words for my own product [describe] in a plain setting, with no people, children or animals and no copy of any competitor's images.
   
   Start with the offer.

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