Guide
Comment a word, get the guide: an honest lead magnet
Turn interested viewers into people who receive something genuinely useful from you — and remember where it came from.
What you need
- A short, useful guide or prompt on your own website
- One post or video about the same topic
- A way to send direct messages (by hand at first)
Steps
Make the guide first
Never promise what does not exist. Put the full guide on a page of your own site, so the message is just one link.
Choose one word
One word in capitals, tied to the topic: 3D, VOICE, HOTEL. Do not reuse a word within a month.
Say it twice
At the end of the video, out loud — and in the first or last line of the caption.
ExampleComment HOTEL and we'll send you the full 7-day plan.
Deliver fast and by hand
Reply to each comment with the link in a direct message the same day. Automate only within the platform's rules.
Measure
Count comments, messages sent and guide visits for each word.
The full prompt
Copy it into any AI chat assistant and fill in the brackets.
Help me plan a comment-word post. Topic of the post: [paste] The free guide I will give (link and 3-line summary): [paste] 1. Suggest 5 possible comment words (one word, capitals, under 8 letters, clearly linked to the topic). 2. Write the spoken call to action for the last 3 seconds of the video. 3. Write the caption: hook line, the call to action, and one line on what is inside the guide. 4. Write a friendly 2-line direct message that delivers the link. No pressure language, no countdowns, no income promises.
What you end up with
A post with its own word, a real guide behind it and a short message that delivers it.
Common mistakes
- Promising a guide that is not ready.
- Asking for an email before giving anything.
- Using the same word for different guides.